MEWA Expo, January 2026, New Delhi
About
The USHBC booth at MEWA India 2026 delivered strong on-ground and digital impact, reinforcing the premium positioning of USA Blueberries in the Indian market. Over the three-day event, the booth attracted 300+ visitors, including chefs, bakers, food manufacturers, importers, and foodservice professionals, resulting in 12–15 qualified leads with clear commercial potential.
Chef-led activations proved especially effective in driving meaningful conversations and generating strong product interest. Sampling of dried infused blueberries, micro-dried and freeze-dried blueberries, along with Blueberry Energy Bars and traditional Indian sweets made with USA Blueberries, reached over 500 attendees, further strengthening product awareness and engagement
Networking and Meetings
Blueberries and Processed products Sampling
Lead Mapping from MEWA India 2026
Medium Potential (Requires Nurturing / Specialty Focus)
Geographic Insights
- Gujarat (Ahmedabad, Rajkot, Unjha, Surendranagar) – Highest wholesale concentration. Ideal for bulk Dried & Freeze-Dried blueberries.
- Maharashtra (Mumbai, Navi Mumbai) – Importers/exporters and gourmet brands. Best for Micro dried and premium Freeze-Dried blueberries.
- Delhi / NCR (Noida, Gurugram, New Delhi) – Healthy snack brands, gourmet stores, B2B foodservice. Suitable for all 3 variants.
- Other States (West Bengal, Karnataka, UP) – Niche market; focus on Micro dried & Freeze-Dried for premium products.
Potential Estimation
Dried blueberries have highest immediate adoption potential due to lower cost and easy integration into existing supply chains.
Freeze-Dried and Micro dried blueberries are premium offerings, suited for bakeries, energy bars, functional foods, and exports.
Video Asset Repository
